A new report by the Outdoor Advertising Association of America wants to remind potential advertisers that there is no equivalent of an ad blocker for billboards.

The OAAA white paper—titled "This is what Reality Looks Like"—seeks to question the effectiveness of online advertising as a means of reaching consumers. The report's authors said that 54 percent of online display ads cannot be viewed by Internet users, while 46 percent of Web video ads are never seen. Indeed, the report says, most online ads are viewed by "bots"—programs that mimic human behavior—rather than actual people, meaning advertisers are being charged for views not generating sales.

The report was released as part of the association's "Feel the Real" campaign, which was launched to promote the value of out-of-home advertising "in a world where digital's effectiveness and trustworthiness has been thrown into question."

"I believe these results will spur much needed conversation in our industry," said Stephen Freitas, chief marketing officer at OAAA.

The report was written in partnership with the strategic media firm Partners NYC. No other advertising associations had responded to OAAA's findings as of Tuesday morning. http://bit.ly/1SfHYUX

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